Podcasts help increase visibility. Being a guest on a podcast helps you get noticed!

This is good news for anyone who wants to extend their network and assert their expertise. There are literally hundreds of thousands of podcasts covering as many topics and themes. It’s no wonder people love to use this medium to get their message to a wider market.

I’ve had the honour of being a guest on three podcasts this year with the most recent being ‘Let’s Get Visible’, a podcast for small business owners, hosted by Doreen Brown. 

Initially, I wasn’t sure what to expect but in all three cases, the host provided a framework for our interview. 

It’s a good idea to prepare in advance of the podcast recording. 



Here are some tips to help you prepare



1. Become familiar with the podcast host


It’s a good idea to listen to a few of the host’s podcast shows so you can get a good feel for the style and the audience. Check out his or her social channels and their website.



2. Take a note of any particular segments or formats within the podcast


Some podcast hosts simply ‘wing it’ and others follow a structure and include particular segments in their show. It’s helpful to know what to expect and to prepare for it.



3. Read reviews


Reviews of the podcast will give you an insight into what the listeners enjoy and topics and themes that result in maximum engagement.



4. Get to know the podcast audience


Ask your host and read descriptions of the podcast to gain insight on who is the target audience. This helps you relate to their needs and interests which results in you being an interesting guest.



5. Call to action


It’s not uncommon for your host to offer you the opportunity for his or her listeners to connect or interact with you after the show. Be prepared to tell people how they can get in contact with you and if asked, what specific services you offer including your coming events, performances and publications.



6. Relax and be yourself


Don’t get caught up in being perfect or saying the ‘right’ thing. Let your personality shine. Imagine you are having a chat with a close friend. This is what makes any podcast compelling and relatable. 



Monica O’Brien is a professionally trained and accredited Coach and founder of Creative Edge Coaching www.creativeedgecoaching.com.au. She blogs on issues about creativity and small business development for conscious artists and business entrepreneurs. 

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