Articles

An Open Letter To Artists & Creators

An Open Letter To Artists & Creators

As I reflect on 2020, I am filled with thanks and admiration for you and our creative community. Everyone would agree that it’s been a challenging year but in spite of a global pandemic, our artists have continued to gift our world with beauty, music, innovation and...

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What to Include in Your Artist Bio

What to Include in Your Artist Bio

As an independent artist or creator, you need to be a 'jack of all trades', a master of your artistic expression AND good at promoting yourself if you want to be successful. There are a number of aspects to promoting yourself but two stand out as essential: Sharing...

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How to Make More Money, Doing What You Love

How to Make More Money, Doing What You Love

Have you stopped to think about how you can make more money doing what you love?     Every creative person knows the feeling of being ‘in the zone’ or in flow when they are doing what they love. But how does ‘doing what you love’ translate into making a healthy...

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Do You Have an Allergy to Marketing?

Do You Have an Allergy to Marketing?

How to adopt a marketing mindset that protects your creative integrity while nurturing long-standing relationships with customers and fans. If I had a dollar for every time I heard a creative person speak negatively about business, especially sales and marketing, I...

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