How to Create Interesting Online Content to Engage Your Fans Whether you are an emerging artist or well established in your creative field you would be aware that communication is at the heart of engaging fans and followers. No one can expect to build connections if...
Is there a use-by date for succeeding as a singer/songwriter? Many singers, musicians or music professionals would agree that doing business and being successful today in the music industry has changed dramatically compared to 10 or 20 years ago. In the past, the...
The fundamental premise of ‘Social Media’ platforms is building relationships. This does not mean you cannot self promote or sell products but it’s a good idea to tread gently. Today varied content is the key. Let’s take a look at 3 mistakes that musicians and...
There are a myriad of reasons why creative people need to have a website. A ‘Click’ Away We live in a global community where we are a click of a button away from the next gig, the next role, the next publishing contract, the next trending YouTube...
There’s been quite a bit of talk lately about creating ‘your personal brand’ but many creative people experience resistance or an ‘allergy’ to this concept. To them, the idea of branding is crass and too commercial. They feel it’s far too constraining to box them into...
There are so many things to consider when you are establishing or expanding your career as an artist, performer, creative or entrepreneur – a logo, website, email lists, marketing, social media, and the list goes on. For me, the thought of adding another job to the...
