Are Social Media Posts Worth It?

Are Social Media Posts Worth It?

How to Create Interesting Online Content to Engage Your Fans Whether you are an emerging artist or well established in your creative field you would be aware that communication is at the heart of engaging fans and followers. No one can expect to build connections if...
Do I Need a Website?

Do I Need a Website?

There are a myriad of reasons why creative people need to have a website.   A ‘Click’ Away We live in a global community where we are a click of a button away from the next gig, the next role, the next publishing contract, the next trending YouTube...
Why Singers and Musicians Need a Personal Brand

Why Singers and Musicians Need a Personal Brand

There’s been quite a bit of talk lately about creating ‘your personal brand’ but many creative people experience resistance or an ‘allergy’ to this concept. To them, the idea of branding is crass and too commercial. They feel it’s far too constraining to box them into...
Blogging for Creatives

Blogging for Creatives

There are so many things to consider when you are establishing or expanding your career as an artist, performer, creative or entrepreneur  – a logo, website, email lists, marketing, social media, and the list goes on. For me, the thought of adding another job to the...