There are a myriad of reasons why creative people need to have a website.

 

A ‘Click’ Away

We live in a global community where we are a click of a button away from the next gig, the next role, the next publishing contract, the next trending YouTube video, the next great song and so on.

IF they want to share their creativity beyond their family and friends. There are an equal amount of self imposed excuses that people sprout for not having a website such – a website will be very expensive, it will take too long, I’ll never be able to maintain it, I don’t have the smarts to make it happen, I don’t know where to start, I’m too busy… etc, etc. etc… And yes, there is some truth in these statements but if you do see the value in having an online presence, the good news is, you don’t have to do it on your own. There are literally thousands of resources available today to help in this area.

Don’t let your limiting beliefs stop you. Read on!

A well-designed website provides you with a vast array of opportunities to be an advocate for your creativity and business.

 

Benefits of Having Your Own Website 

 

  1. To ‘Showcase’ your talents and raise your profile and credibility.
  2. An accessible means of building relationships with fans/clients/followers.
  3. Time saving – able to communicate relevant information.
  4. Targets a wider market.
  5. Saves you money.
  6. Opportunity to gain feedback.
  7. Ability to sell products and merchandise all hours of the day, 365 days of the year.

 

Today there are talented web designers and developers who are itching to help you plan and implement a website that is relevant and resonates with your key market.  You don’t have to sell your grandmother to have an attractive and efficient web presence. A simple, professional website can cost between $500 – $1500 or if you feel inclined there are plenty of ‘DIY’ templates such as wix.com that look great, are easy to use, are free or under $100.

It’s a good idea to ask around for recommendations for webbies or post a request on your local business directories. I also recommend checking out upwork.com a global freelance platform where businesses and individual professionals connect and collaborate remotely. I use upwork.com and I’m very happy with the results.

There are numerous books dedicated to web development. ‘Don’t Make Me Think’ by Steve Krug is a top book which offers numerous examples of what works and what to avoid when designing an effective website.

If you need help with developing your website content and referrals for reliable web developers, I’d be happy to help.

 

Monica O’Brien is a professionally trained and accredited Coach and founder of Creative Edge Coaching www.creativeedgecoaching.com.au. She blogs on issues about creativity and small business development for conscious artists and business entrepreneurs. 

 

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