In today’s fast-paced world, the pressure to be constantly productive can feel overwhelming, especially for creatives. We are bombarded with messages about the importance of efficiency, output, and achieving “success,” often defined by external metrics like wealth and fame. This can lead creatives to feel like their work only has value if it translates directly into tangible results, neglecting the intrinsic worth and meaning that lies at the heart of the creative process.

As a coach specialising in supporting creatives on their professional journeys, I believe that the first step to finding meaning and purpose is to reconnect with your creative soul. This means shifting your focus away from external validation and productivity metrics, and instead, turning inward to explore your passions, values, and the unique gifts you bring to the world.

It’s so easy to get on the treadmill of ‘success’ and loose our creative passion and joy.

Here are some methods and practices that I use with my clients to help them step off and return ‘home’ to themselves and their creative essence.


Tapping into the Creative Unconscious

Generative Coaching: It is focused on identifying intentions, and then moves through the step-by-step process:


  1. Opening to an integral field
  2. Attuning to a positive intention
  3. Connecting to a network of resources
  4. Identifying actionable plans
  5. Transforming obstacles
  6. Developing sustainable practices.


This approach uses open-ended questions, metaphors, imagery and storytelling to access your intuition and inner wisdom.

Generative Trance: This practice involves relaxation techniques to enter a state of focused awareness. In this state, you can access your creative unconscious mind and connect to a new world of creative possibilities.

Generative Trance is a third generation of trance work. It has been the life work of phycologist Dr Stephen Gilligan, a student of Milton Erikson, (known as ‘the father of modern hypnosis).

Generative Trance is not traditional hypnotherapy where one gives up control of his or her consciousness, but rather, a creative art in which the conscious and unconscious minds are woven into a higher consciousness capable of creativity and transformation.

There are no pendulums, no hypnotic scripts and no ‘mind control’!


Embodying Your Creativity

Somatic Techniques: These body-based practices help you reconnect with your physical sensations and emotions, often neglected in our culture of mental overstimulation. Through movement, breathwork, and guided exercises, you can tap into your embodied creativity and express yourself authentically.

Creative Rituals & Play: Establishing personal rituals around your creative practice can help you cultivate a sense of purpose, meaning and playfulness. This could involve setting aside dedicated time for creative exploration without any goals or expectations, doing crazy, fun exercises or creating a specific space in your home that nurtures your creativity. The body holds great wisdom and it’s helpful to listen to it in a variety of ways.


Visioning and Setting Intentions

Once you have reconnected with your creative core, it’s important to set a clear vision for your future. This doesn’t have to be rigid or goal-oriented. Instead, focus on intentions – what you want to feel, experience, and contribute to the world through your creativity. This shift in focus allows you to be flexible and responsive to the unfolding journey of your creative life. In my experience, this is more aligned with the creative process.

Remember, the path to finding meaning and purpose is a journey, not a destination. It requires patience, self-compassion, and a willingness to experiment. By embracing the methods and practices outlined above, you can learn to navigate your creative career without getting caught up in the obsession with productivity. Ultimately, it’s about finding joy and fulfilment in the creative process itself, knowing that your contributions have value beyond any tangible measure.

If you want to experience the joy of tapping into your creative unconscious via a coaching engagement please book a Free Discovery Call and let’s see what magic lies within your essence. 



Monica O’Brien is a professionally trained and accredited Coach and founder of Creative Edge Coaching She blogs on issues about creativity and small business development for conscious artists and business entrepreneurs. 


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