The landscape of creativity is undergoing a massive shift, driven by the influence of emerging technologies like artificial intelligence (AI) and automation. While some may fear a future where AI replace human ingenuity, the reality is far more nuanced. Instead of viewing these forces as adversaries, is it possible that we stand on the cusp of a transformative era where AI and automation become partners in the creative process?

As a creative professional myself, I’ve been fascinated by the rise of AI and its potential impact on our creative expression and the creative industries. For the past six months, I’ve been diving into experimenting with tools like ChatGPT and Genius. Let me tell you, the results have been fascinating. From hilariously nonsensical outputs to surprisingly insightful prompts, it’s been a fun journey of discovery and learning. These tools have become my brainstorming buddies, helping me spark unexpected ideas and refine existing ones in ways I never thought possible.

Adapting and Embracing the Evolution

The apprehension some feel when faced with such transformative change is understandable. Concerns about job security and the decline of human creativity are valid. However, history has shown us that technological advancements often create new opportunities alongside challenges. The printing press, for example, revolutionised communication but didn’t eliminate the need for writers and storytellers. Similarly, AI and automation are unlikely to render human creativity obsolete. In fact, I think it’s up to the creative community to make sure we do our part to ensure human creativity is honoured and promoted.

AI: Unleashing the Power of Exploration

Concerns aside, there are many ways in which AI can support our creative efforts. Imagine a world where AI acts as a creative catalyst, analysing vast amounts of data to identify connections, generate unexpected concepts, and even offer initial drafts tailored to your individual style. This is not the realm of science fiction, but the tangible potential of AI in creative fields. From assisting in music composition by analysing existing styles to aiding in the design of innovative products through predictive modelling, AI empowers us to delve deeper into the realm of possibility and push the boundaries of our imagination.

Automation: Reclaiming the Time for Creativity

Let’s be honest: repetitive tasks can sap the very essence of creative joy. Automation steps can free us from the mundane and allow us to focus on the truly transformative aspects of our work. My explorations have led me to expand my thinking and adopt AI for creating lists regarding content, planning business trips (and a few holidays!), organising address lists, and suggesting blog post topics. I’m a bit old-fashioned in that I still like to write the blogs myself, but in some cases, particular blogs requiring technical information or instructions, AI is extremely helpful.

I think the key lies in adapting and embracing these changes. Experimenting and playing with concepts and prompts can be fun and enlightening. This is why I wrote 95 Chat GPT & Gemini Prompts for Creatives. Its a free resource to get you started on this wild journey of AI. You can download it HERE.

Remember, AI lacks the spark of imagination and the ability to truly imbue art with genuine emotion – qualities that remain uniquely human. The challenge is to embrace this evolution with open minds and a willingness to learn, and together, we can usher in a new era of creativity more powerful, impactful, and human than ever before.



Monica O’Brien is a professionally trained and accredited Coach and founder of Creative Edge Coaching She blogs on issues about creativity and small business development for conscious artists and business entrepreneurs. 


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